about us

an overview

Aequus is about balance - the balance between enthusiasm and impartiality and the balance between the skills of our handpicked team of directors. The result is reasoned, rational, relevant research that works for you.

Our research programmes are tailored, and we are always ready to respond with innovative solutions to your challenges. We are proud to have pioneered belief mapping, and have keenly pursued new methodologies like ethnography. Aequus' programmes are designed to inform the precise business issues you face, whether at a local or international level. Senior researchers are involved at every stage of the design, implementation, analysis and interpretation of your tailored research programme.

How can we help you? Our particular areas of expertise are in:

  • NPD analysis
  • market needs analysis
  • positioning
  • communication and branding research
  • product life-cycle management
  • human factors studies
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