privacy notice


Aequus Research is an international market research agency, based on London, UK.

We are committed to protecting the privacy of all personal data we collect from our clients and from anyone who takes part in our market research interviews.

This privacy notice explains how we use any personal data that we collect. We define personal data as any piece of information that could be used to identify you, either on its own or in combination with other pieces of data. For example, your name or contact details would certainly be personal data, but so might your job title, if combined with your place of work, for instance. Any personal data provided to us will only be used in accordance with this privacy notice.

We may update this notice from time to time, so you should check this page from time to time to make sure that you are happy with any changes

This notice is last updated and effective from December 2018.

We may store any personal data that you volunteer to us (e.g. demographic details such as name, phone number, email address, bank details).

We also may compile lists based upon personal data readily available to us in the public domain.

Aequus Research reply upon consent or legitimate interest to collect and use your personal data.

We collect personal data about you (for example name, phone number) during recruitment so that we can contact you and complete the market research interview.

We may also collect personal data which is relevant to the market research which you volunteer to us when taking part in interviews in person, over the phone, or during an online survey.

We collect personal data (for example name, phone number, email address) in order to re-contact respondents e.g. follow up calls, in order to complete the market research.

As a market research agency, sometimes we may compile lists of personal data already in the public domain to identify and contact opinion leaders in a particular field, in order to issue an invitation to participate in a specific market research project.

Any personal information we collect from you is used for market research purposes only, to help pharmaceutical companies develop and improve their products and services.

We will never share, rent, or sell your personal data to any third party for the purpose of directly marketing any products or services.

If you have given us specific consent to do so, we may share your personal data with the pharmaceutical client sponsoring the market research, so that they can directly view or listen to the outcomes of the market research to allow them to understand it better. For example, if you take part in a group discussion, we may share film footage of the discussion with the pharmaceutical client sponsoring the market research, as long as everyone involved in the group discussion has agreed for that to happen.

In some cases, we may need to share personal data with other companies, to help us as we analyse the market research findings, as follows:

Any other company that receives your personal data will only use it to complete a specific task (e.g. typing up the interview) and must follow all of the same data protection laws as Aequus Research.

If we ever have to share your personal information with companies based outside of the European Economic Area (EEA), for example a company based in the US, we will make sure that they adhere to the same type of data protection standards as Aequus Research, for instance in the US we require our partners to sign EU standard contractual data protection privacy clauses approved by the European Commission.

We maintain all reasonable physical, electronic and procedural security measures to keep your personal data safe. All personal information is:

We require all other companies who may have access to your personal data to maintain security measures equivalent to ours.

We do not store any personal data for longer than needed. The exact length of time we keep it for might depend on specific client or market research project obligations. Where possible, we will tell you how long your personal information will be kept for before you take part in the market research interview.

After this point, all copies of your personal data (including any hard copies) will be safely and securely destroyed.

Participation in market research is voluntary. You have the right to withdraw your consent and stop taking part in the market research at any point, even after agreeing to participate.

You have the right to access any personal data we have collected on you, of which we will provide to you within 30 days, free of charge. You also have the right to a copy of any of the personal data we hold on you, or to move it somewhere else.

We try our best to make sure any personal data we hold is accurate and complete. However, you have the right to request that we update or amend your personal data if you believe it isnít correct. You also have the right to request that we delete any personal data we hold on you.

If you are unhappy with the way in which your personal data has been processed you may contact J. Buis, Managing Director at Aequus Research at Chester House, 81-83 Fulham High Street, London, SW6 3JA on 0208 7805959

If you remain dissatisfied then you have the right to apply directly to the data protection supervisory authority (ICO) for a decision. The contact details can be found on the ICO website;